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Watch me lose my job on TikTok

Watch me lose my job on TikTok

“I'm about to be fired,” Folashade Ade-Banjo told the camera as he held up his phone, “and you're about to see it.”

In this month's five-minute TikTok video, Ms Ade-Banjo, a 30-year-old marketing professional from Los Angeles, was shown sitting quietly at her desk and staring at her computer, a pained expression on her face as she nodded . She was ready to begin. He was being laid off by a tech giant. The video was viewed over one and a half million times within a few hours and received thousands of comments.

“One of my resolutions for this year was to be more open and honest about things that I struggle with in my life, so part of that is really showing the parts of my life that maybe aren't as glamorous ,” Ms Ade-Banjo said in an interview.

As companies ranging from startup Discord to Google have eliminated hundreds of jobs in recent weeks, some tech workers are taking to social media to share their layoff experiences, and many of the videos have gone viral. Are. They show people crying as they speak with Human Resources or go about their daily routine, knowing that a mysterious appointment on their calendar is likely to result in their termination.

This trend is part of a movement driven by Generation Z and Millennials to share every aspect of their lives on social media, from bad date stories to videos of daily routines like applying makeup while “getting ready with me.” Contains deeply personal revelations during. For career experts. Layoff videos and job search posts on sites like LinkedIn and X are shedding new light on a personal moment that many people try to hide.

“The boundary between the personal and the professional has broken down,” said Sandra Sucher, a Harvard economist who has studied layoffs.

Some workers say they are using the videos to express their feelings about losing their jobs. Joni Bonnemort, 38, of Salt Lake City, filmed herself crying as a credit repair company fired her from her marketing job in April. She had planned to share the video only with her family, but when she learned that the company had paid bonuses to the remaining employees a week after the layoffs, she posted it on TikTok. The video received over 1.4 million views and supportive comments.

“I wasn't going to be bitter like an exposé would be, but at the same time, this is my experience,” Ms. Bonnemort said. “This happened to a lot of people.”

Vanessa Burbano, a Columbia Business School professor who studies how company practices affect employee behavior, said remote work has encouraged people to speak up online.

“The interaction between individuals and their company has fundamentally changed with the increase in remote work,” he said.

After receiving an invitation to a 30-minute “catch-up” meeting from a new manager this month, Michaela Simone Miller, who worked remotely as a project manager in Salt Lake City, ended her days working from home. Filmed a video about, including a selection of. The coffee mug read, “The world is falling apart around us, and I'm dying inside.” At the end of the video he hears his company announce that it is eliminating his role.

In addition to being therapeutic, Ms. Miller said, the videos inspired recruiters to reach out to potential opportunities — and led to about 30 invitations to apply for new roles, even though she hadn't yet found a new job.

Lindsay Pollack, author of career books on multi-generational workplaces, said companies need to realize that anything can be recorded and shared, in an age when people are growing comfortable posting things online. She finds it positive that people are sharing their experiences of layoffs and doesn't think it will affect their future employment prospects.

In one case, Matthew Prince, chief executive of the cybersecurity company Cloudflare, express reaction This month there was a nine-minute TikTok video of a shooting at his firm on X. He defended the decision to fire the employee but said the company should have been “more compassionate and humane”.

Brittany Pietsch, the former Cloudflare employee who posted the video, said she was reading more than 10,000 LinkedIn messages, including messages from multiple recruiters.

“I have no regrets,” he said in an interview. “What I did was just be candid and show a conversation that wasn't scripted.”

While experts said the posts were unlikely to harm people's future career prospects, they cautioned that people who posted videos of layoffs needed to be mindful of potential stigmatization.

Ms Ade-Banjo, a Los Angeles marketing professional, made her video private soon after posting it, to protect the identity of the managers who fired her. He said his goal was only to shed light on and discredit the process.

“If anyone else is going through this, at least they know they're not alone,” she said.




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