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Why might the initial success of Threads backfire in reality?

Mobile analyst Mr Seifert described the figures obtained by Threads as “objectively impressive and unprecedented”.

Elon Musk, which owns Twitter, appeared incensed by the speed of the threads. With 100 million people, Threads is quickly inching towards some of Twitter’s ultimate public user numbers. Twitter exposure It had 237.8 million daily users in July 2022, four months before Mr. Musk bought the company and took it private.

Mr. Musk has taken action. Last week on the same day that Threads was officially unveiled, Twitter threatened to sue Meta over the new app. On Sunday, Mr Musk called Mr Zuckerberg a “fool” on Twitter. He then challenged Mr Zuckerberg to a contest of measuring a specific body part and comparing it with an emoji of a ruler to see which part is larger. Mr. Zuckerberg has not responded.

(Prior to the Threads announcement, Mr. Musk separately challenged Mr. Zuckerberg to a fight.) a “cage match.”,

What Mr. Musk lacks in Twitter, what Mr. Zuckerberg has in abundance in meta: huge audiences. More than three billion users regularly visit Mr Zuckerberg’s apps including Facebook, Instagram, WhatsApp and Messenger.

Mr. Zuckerberg has plenty of experience with those apps to inspire millions of people to use other apps. in 2014For example, they removed Facebook’s private messaging service from inside the social network’s apps and forced people to download another app called Messenger to continue using the service.

Threads is now closely tied to Instagram. Users are required to have an Instagram account in order to sign up. People can import their entire following list from Instagram into Threads with just one tap on the screen, saving them the hassle of trying to find new people to follow on the service.

On Monday, Mr. Zuckerberg suggested that there was more he could do to further the development of Threads. He wrote in the threads post, he “has not yet turned on many promotions” for the app.

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