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InicioReviewsTikTok lost Universal's massive music catalog. What happened?

TikTok lost Universal's massive music catalog. What happened?

TikTok lost Universal's massive music catalog. What happened?

Universal's concerns are genuine, and reflect some of the most pressing challenges in the music business today: artists' need to earn a decent living, the parameters of modern licensing contracts, the role of artificial intelligence. And in recent years music companies have begun to adjust to the reality that music fans are focused not just on jukebox-type streaming outlets like Spotify or Apple Music, but also on multiple social platforms like TikTok, Where music can be just an attraction.

For TikTok, like any social media company, the issue may involve how much profit it is willing to give to any one content partner. Music is just as important on TikTok – in the past the company has said “Music is at the heart of the TikTok experience” – This does not represent the entire experience on the app; As any TikTok user knows, a song can be just the audio wallpaper for a makeup tutorial or a how-to plumbing guide.

This is an important consideration for Universal, which says it is looking to get a better deal for its acts. Additionally, the longer the dispute drags on, the more harm artists may suffer, at least in the short term. TikTok is an important promotional outlet, and a generation of young fans now rely on the app to discover old and new music.

Some of music's most significant moments in recent years have happened on TikTok, from the explosion of Lil Nas For many artists today, being absent from TikTok would be like a Madonna video disappearing from MTV in the 1980s.

However, at the same time, artists are also well aware of the need to secure better deals for their music and the lower rates they get in the streaming landscape. Talk to any artist for two minutes about business, and they'll tell you they should be making more money from streaming. They don't want to sacrifice promotion, or their connection with fans, in the process.

We wait to see who blinks.

Universal's roster of stars gives it the advantage, and losing access to its library of thousands of the world's most popular songs isn't good for TikTok. Apps with a music component rely on their licensing arrangements with entertainment companies, and users expect a wider selection.



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