US regulators propose new online privacy safeguards for children
The Federal Trade Commission on Wednesday proposed sweeping changes to strengthen a key federal rule protecting children's online privacy, one of the most significant efforts by the US government to strengthen online consumer privacy in more than a decade. Is one of.
These changes aim to strengthen the underlying rules of the Children's Online Privacy Protection Act 1998. Regulators said the move would shift the burden of online safety from parents to apps and other digital services, while curbing how platforms can use and monetize children's data.
Among other things, the proposed changes would require some online services to turn off advertising targeted at children under 13 by default. They will prevent online services from using personal details such as a child's cellphone number to motivate young people to stay on their platforms longer. This means online services will no longer be able to use personal data to send push notifications to young children.
The proposed update would also strengthen security requirements for online services that collect children's data and limit how long online services keep that information. And they would limit the collection of student data by learning apps and other educational-tech providers by requiring schools to consent to collecting children's personal details only for educational purposes, not commercial purposes.
“Children should be able to play and learn online without being constantly tracked by companies looking to collect and make money from their personal data,” Federal Trade Commission Chairwoman Lena M. Khan said in a statement Wednesday. “By requiring companies to better protect children's data, our proposal places positive obligations on service providers and prevents them from outsourcing their responsibilities to parents.”
How online services will comply with such proposed changes is not yet known. Members of the public have 60 days to comment on the proposed changes to the children's privacy rule. Then the commission will vote on them.