YouTube lays off 100 employees as tech layoffs continue
Google will cut 100 jobs at its video platform, YouTube, on Wednesday, continuing the piecemeal layoffs after eliminating more than a thousand jobs in the past week.
According to an email reviewed by The New York Times, the tech giant informed employees of YouTube's operations and creator management teams that their positions have been eliminated. A person with complete information said that the world's most popular video service YouTube employed 7,173 people on Tuesday.
“We've decided to eliminate some roles and say goodbye to some of our colleagues,” Mary Ellen Coe, YouTube's chief business officer, wrote in a note to the organization's employees. “Anyone who is or may be affected” in the Americas and the Asia-Pacific region will be notified by the end of the day today, the note said.
The layoffs, which were first reported by the blog tube filterThe cuts, said two people with knowledge of the cuts, primarily affect groups of employees who provide support to YouTube's millions of content creators.
YouTube has struggled to fully recover from an advertising slump last year and faces stiff competition from TikTok, the short-video service popular among younger users.
Google has been looking for ways to cut costs and reduce bureaucracy for more than a year. Last Thursday, the company eliminated more than a thousand jobs from its core engineering division; Its voice-powered product, Google Assistant; And some projects related to augmented reality, technology that combines the real world with digital overlays.
“We're investing responsibly in our company's biggest priorities and the important opportunities ahead,” Andrea Faville, YouTube's head of corporate communications, said in a statement. Various Google teams underwent layoffs and restructuring in the second half of 2023, and “some teams are continuing to make these types of organizational changes, including eliminating some roles globally.”
The company reported it had more than 182,000 employees at the end of September, up from 119,000 in December 2019. A year ago, Google began the process of laying off about 6 percent of its workforce, or 12,000 people.
Now an employer that used to be known for its comfortable amenities resembles many of its Silicon Valley peers.
Since the start of the new year, many tech companies have announced job cuts. Discord said last week that it would lay off 17 percent of its workforce, a total of 170 people. Amazon laid off hundreds of employees from its Twitch streaming service, Prime Video and MGM Studios. Xerox said this month it would cut 15 percent of its 23,000-person workforce, and video game software provider Unity Software said it would eliminate 25 percent of its workforce.
YouTube generates some of its revenue from advertisements that run before and during videos. But the platform's reliable growth was hampered by an advertising recession that began in late 2022, when rising inflation and interest rates caused advertisers to cut their budgets. YouTube, which has reported declining revenues for several quarters, halted that decline in June. Even now, advertising sales have not surpassed their previous growth rates.
The platform has focused on selling more subscriptions to YouTube TV, an alternative to cable programming, which is now available with the National Football League's Sunday Ticket, a package that provides weekly access to a variety of games. YouTube also said that its services offering music streaming and ad-free video streaming have more than 80 million subscribers.
YouTube employees who were fired have 60 days to find new roles within the company before the dismissals officially take effect.